CommCenter, movistar’s leading dealer funded with independent capital, develops its activity in the heart of a cutting‐edge industry that reinvents itself constantly, developing a marketing strategy closely linked to that of the global operator leader in the Spanish market and with global presence.
Movistar’s needs to have a more professional, less fragmented dealership, and more focused on results, leads the evolution of the company since 2005. There began a meteoric career that culminated in 2009 with the integration in three separate organizations into one sole company with 100 dealer stores and 50 business account managers by mid‐2009.
At the moment, the company’s activity is focused on the Mobile market, in which, besides the renewal of the huge amount of devices operating in Spain, or the uptake of competitor’s customers, CommCenter’s emphasis is set on developing new business like selling Mobile Internet Access, and Land Line Telephony, in which broadband connectivity and contentrelated products will determine potential growth rates.
Now trading on the MAB, CommCenter goes a step further in a perfectly defined plan, including optimization, vertical integration and HR professionalization, in order to complete its national expansion, almost tripling its distribution network and reaching a position of absolute market leadership.